What is Jamaica Blue Mountain® Coffee?
Toward the eastern end of the beautiful island of Jamaica runs the majestic range of hills known as the Blue Mountains. At 5,500 feet the land is thickly wooded and maintained as Forest Reserve. Below this line, the terrain, the rainfall pattern, the Blue Mountain mist, and the overall conditions are blessed by God to be perfectly suited for the cultivation of the world's most distinguished and delicious coffee; Jamaica Blue Mountain Coffee.
Jamaican coffee has been internationally famous from as far back as the eighteenth century and gained particular prominence in the nineteenth century when many of the natives turned to growing the crops on their own land. Most of those farmers chose the mountains, including the rugged and very steep slopes of the Blue Mountains for planting.
Why buy the Mavis Bank Brand?
Nestled deep in the Blue Mountains at an elevation of approximately 3000 feet is the only fully integrated processing facility for the production of Blue Mountain coffee from the berry to the cup. Cecil Augustus Munn first cultivated and processed Blue Mountain coffee at Strawberry Hill, and his son Victor expanded the business when he built the Mavis Bank Central Factory in 1920. Victor's nephew, Keble has carried on this family tradition and heritage. Mr. Keble Munn is a former Minister of Agriculture, Jamaica's first Certified Cup Tester, and most recently the recipient of the Specialty Coffee Association of America's prized Lifetime Achievement Award. Until his death in the spring of 2008, Keble Munn was well loved and respected throughout Jamaica.
Under the leadership of Mr. Munn, the Mavis Bank facilities have been upgraded through the years and now handle forty percent of the island's Blue Mountain Coffee production. With expertise and passion, the Munn family produces coffee of the highest quality, with the green beans being marketed under the M.B.C.F. (Mavis Bank Central Factory) mark and roasted beans being marketed under the Jablum label.
To ensure that consumers get value and quality, the Jamaican coffee industry has legislation in place demarcating the geographical boundaries, which define the coffee classified as Jamaican Blue Mountain®. This is reinforced by rigid inspection of the Jamaican Coffee Industry Board that certifies production and export of Jamaican Coffee. Edgar Munn, Keble's nephew, is approved by the Coffee Industry Board to import and sell Jamaica Blue Mountain® Coffee as per the Trademark Licensing agreement. He trades under Blue Mountain Coffee, Inc. as the Mavis Bank Central Factory Representative for North America.
Who buys Jamaica Blue Mountain® Coffee?
Over seventy percent of the coffee produced by Mavis Bank Central Factory is exported; the majority in coffee barrels clearly marked M.B.C.F.
This trademark, over many decades, has been recognized for its quality and continues to be in high demand by connoisseurs and distinguished coffee houses the world over. The remainder of the coffee is handed to professional roastmasters who meticulously roast selected beans to a medium roast. The Jablum label defines perfection insisting upon consistency, hand picking, and the nurturing of every bean it packages.
With this family history dating back to 1885, the Munn Family has been producing the world's finest and most expensive coffee for four generations. Today, Edgar Munn continues this family tradition by bringing Export Grade 100% Jamaica Blue Mountain® Coffee directly to you through Jablum.us.